Unique features of e-commerce


1. Ubiquity

Internet/web tech is available everywhere. Market place can be created so shopping can happen anywhere. Because they are web-based, eCommerce technological features are available anywhere you can connect to the Internet at any time, including homes, offices, video game systems with an Internet connection and mobile phone devices. Because eCommerce is ubiquitous, the market is able to extend its traditional geographic boundaries and operating hours

2. Global Reach

Tech reaches across national boundaries which makes marketspace potentially billions. Technologies within eCommerce seamlessly stretch across traditional cultural and national boundaries and enable worldwide access. Pearson Education states that instead of just offering goods and services to a population within a specific boundary, businesses can market to and serve an international audience.

3. Universal Standards

There is one set of tech standards, namely internet standards. Individuals, businesses and governments only use one set of technological, media and Internet standards to use eCommerce features. Consequently, universal standards help simplify interactions. An individual can see these standards while shopping online, as the process to purchase items is similar on Web sites that use eCommerce technologies.

4. Information Richness

Video, audio, and tech messages are possible. Users can access and utilize text messages and visual and audio components to send and receive information. Pearson Education states that such aspects provide a rich informational experience in regards to marketing and consumer experience. An individual may see information richness on a company's blog if a post contains a video related to a product and hyperlinks that allow him to look at or purchase the product and send information about the post via text message or email.

5.Interactivity

Technologies used in eCommerce require consumer interactions in order to make an individual feel
as though he is an active participant in the transaction process.
The tech works through interaction with the user.

6. Information density

Tech reduces information costs and raises quality. The use of eCommerce reduces the cost to store, process and communicate information, according to Pearson Education. At the same time, accuracy and timeliness increase; thus, making the information accurate, inexpensive and plentiful. For example, the online shopping process allows a company to receive personal, shipping, billing and payment information from a customer all at once and sends the customer's information to the appropriate departments in a matter of seconds.

7.Personalization/Customization

The tech that allows personalized marketing messages to be delivered to individuals as well as groups.Technologies within eCommerce allow for the personalization and customization of marketing messages groups or individuals receive.

8. Social Technology

User content generation and social networks, enable user content creation and distribution.Social networks use eCommerce technologies to allow members, the general public, to share content with the worldwide community